About Us
PRIVATE STRUCTURE, founded in Kuala Lumpur, the capital of Malaysia in 1999.

Through a diverse range of apparel for the urban men and women, PRIVATE STRUCTURE delivers trendy designs that look good and feel good, thus customer satisfaction is of the highest priority here.

Venturing beyond the underwear we are famous for, PRIVATE STRUCTURE now offers even more product lines with the same high quality and daring nature.

Add a dash of excitement to your wardrobe through our extensive collections encompassing underwear, lounge wear, casual wear and gym wear - guaranteed to make a statement whoever you are.

Brand Slogan


Need a confidence boost? Perhaps some fancy new underwear and outfit are all you need to put a kick in your step and a smirk on your face. Break the monotony of your ‘uniform’ with something fancy underneath, representative of your alter-ego, and embracing your more adventurous fun loving side. After all, its all about feeling good and confident all day.